Press


Our research in the news


2025

Many people believe climate change is happening, but most don't act. Why?

Anthropocene Magazine, 2025
A new study looks systematically for what works—and what doesn’t—to overcome psychological barriers that keep people stuck in the carbon-emissions status quo.

What behavioral strategies motivate environmental action?

Penn Today, 2025
A collaborative study from researchers affiliated with the Annenberg School for Communication, Annenberg Public Policy Center, and School of Arts & Sciences tested 17 strategies in an ‘intervention tournament.’

Where NIH grant cuts could hit the hardest

Modern Healthcare, 2025
Universities and academic medical centers would not be alone in bearing the impact of proposed cuts to federal grants awarded by the National Institutes of Health.

A closer look at the nationwide impact of NIH cuts

Axios, 2025
Nearly half of all U.S. counties will experience economic losses of at least $250,000 as a result of the Trump administration’s planned cuts to indirect funding by the National Institutes of Health, per the Science & Community Impacts Mapping Project.

Data-driven, interactive map shows local economic impact of cuts to federal funding for health research

Annenberg News, 2025
Researchers at the University of Pennsylvania and the University of Maryland show that proposed NIH funding cuts lead to an estimated $16 billion in economic loss and 68,000 jobs lost nationwide.

2023 – 2024

What are the most effective strategies to inspire action on climate change?

Annenberg News, 2024
The Communication Neuroscience Lab is conducting an intervention tournament, testing strategies to change beliefs and intentions regarding climate change.

How a curious mind can improve your learning

Med India, 2023
A recent study discovers that an urgent mentality is useful in short-term problems, but an inquisitive mindset improves long-term memory and behavior.

This one simple brain hack might boost learning and improve mental health

Duke Today, 2023
A simple shift from a high-pressure mindset to a curious one improves people’s memory.

Why aren't people getting the bivalent COVID booster?

MedPage Today, 2023
Survey shows lack of awareness on eligibility, availability, and some just think they are immune.

Survey finds Americans still don't know they're eligible for updated COVID-19 booster shot

U.S. News & World Report, 2023
Just 18% of Americans have gotten the updated COVID-19 booster shot, according to CDC data.

2021 – 2022

How trying to predict the future can transform your memories

Big Think, 2022
Whenever you’re surprised, there’s a good chance that your brain is busy tweaking your memories.

An element of surprise is the recipe for creating false memories

Duke Today, 2022
It turns out that human memory can be edited on the fly, creating memories that are nowhere near set in stone. A team of researchers has figured out how that happens and proved it by making people misremember.

Researchers reveal how our brains update memories when we discover they're wrong

University of Toronto Arts & Sciences News, 2021
Understanding how our memories are preserved, how they are updated, how this allows us to adaptively function in the world — I think that is a fascinating question.

What are your chances of being exposed to COVID-19 at an event? These tools can help you find out

ABC 11 Eyewitness News, 2021
Individuals can use the mapping tool like a weather app. Check the risk they might face and then make the decision on how that will affect them. We cannot control that external risk but we can control our own behavior, Sinclair said.

Why it's so hard to predict where the COVID-19 pandemic is headed next

Wired, 2021
Models still have some function, Sinclair says, so long as they are presented in a way that’s relevant to people’s actual lives— showing how the pandemic can be expected to unfold locally, and soon.

Imagination exercise helps people get a grip on real pandemic risks

Duke Today, 2021
Putting risk data into context of everyday activities leads to more realistic appraisals.

Risks, real and imagined

Nature News & Views, 2021
Older adults are at high risk of suffering debilitating health effects from COVID-19. Effective communication of associated risks is therefore paramount. A new study finds that imagining a personalized disease transmission event amplifies perceived risk and bolsters risk-related information seeking in older age.

When Grandma's optimism bias gets in the way of perceiving COVID-19 risks

Lab Roots, 2021
The profound impact of COVID-19 on all our lives brought the concept of risk front and center. For older adults especially, the risks are literally about life and death.

Memory, belief updating, and learning from error

Default Mode, WZBC-Newton 90.3fm Radio Show, 2021
I talk with Allie Sinclair, Ph.D. candidate at Duke University, about memory, belief updating, and learning from error.

2018 – 2020

Right-Wing Authoritarianism and reduced updating

All Things Cognition, a Psychonomic Society Podcast, 2020
If you have high right-wing authoritarian attitudes, then you will be less likely to change your answers when asked again even after being told the right answers.

Right-Wing Authoritarians are less likely to update false beliefs after corrective feedback

PsyPost, 2020
New research has found that right-wing authoritarians tend to be less successful at correcting erroneous beliefs than others. The study, published in Psychonomic Bulletin & Review, provides evidence that cognitive factors, such as a general aversion to new information, are related authoritarian attitudes.

The power of prediction

Teaching with Learning in Mind (Blog), 2018
In educational settings we are more likely to think about retrieving relevant prior knowledge prior to acquiring new information. […] this line of research can advance our understanding of the intricacies of the learning process, and enrich our ability to both evaluate and formulate effective approaches for teaching.

Allie Sinclair soars through university as UofT's top student

University of Toronto News, 2018
Allie Sinclair finished at the University of Toronto with a 4.0 GPA and the highest marks of thousands of graduating undergraduate students.